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Why Gold Remains Precious in Today’s Market

Safe-Haven in Uncertain Times

Gold serves as a reliable store of value during economic volatility, geopolitical tensions, and currency instability. It’s the go-to asset when markets are shaken.

Hedge Against Inflation

With rising global inflation and weakening fiat currencies, gold remains one of the few assets that preserves purchasing power over time.

Strong Global Demand

From central banks to retail investors and jewelry markets, global demand for gold remains high, especially in countries like India and China.

Finite & Rare

Gold’s supply is naturally limited, and mining new gold is becoming more expensive. This scarcity supports long-term value growth.

Portfolio Diversification

Gold’s low correlation with equities and bonds makes it an essential tool for diversification, helping reduce portfolio risk.

Industrial & Technological Applications

Gold’s utility in electronics, aerospace, and medicine adds to its value beyond traditional investment.

Invest with Confidence

At VIKSHARA, we help you navigate the gold market with insights, timing, and precision, ensuring

How India Uses Gold

Wealth Preservation & Investment

Gold is one of the most trusted forms of household savings in India.

It’s seen as a store of value that protects wealth from inflation and currency devaluation.

People invest in:

  • Jewellery
  • Gold coins
  • Sovereign Gold Bonds (SGBs)
  • Gold ETFs and digital gold

Cultural & Religious Significance

  • Gold is deeply rooted in Indian tradition, it symbolizes purity, prosperity, and blessings.
  • Used extensively in festivals (Diwali, Akshaya Tritiya) and religious rituals.
  • Temples across India hold significant quantities of donated gold.

Weddings & Social Status

  • Gold jewellery is a must in Indian weddings, especially for the bride.
  • Families often invest in gold as a social and financial safety net for daughters.
  • It’s a symbol of status, legacy, and family pride.

Collateral for Loans

  • Gold is used widely as collateral for quick loans, especially in rural and semi-urban areas.
  • Gold loan companies and banks offer financing based on pledged jewellery or coins.

Support for Rural Economy

  • In rural India, gold is a liquid asset, often sold or pawned to meet agricultural or emergency needs.
  • Acts as informal insurance or capital reserve.

Craftsmanship & Industry

  • India has a rich tradition of gold craftsmanship, especially in cities like Jaipur, Hyderabad, and Kolkata.
  • Supports a massive jewellery industry, employing millions in design, manufacturing, and retail.

National Reserves & Economic Strategy

  • The Reserve Bank of India (RBI) holds significant gold as part of its foreign exchange reserves.
  • Gold helps diversify reserves and stabilize currency.